Sensegood spectrophotometer for color measurement – quality, ingredient and consistency control in snacks

Global snack food market is projected to grow at a CAGR of 5.34% with Asia Pacific being fastest growing and Europe being largest market by 2025. [1] Global snacks market is expected to reach to 138.2 billion USD by end of 2020. [2]



Color is the first thing that customers see in any food. It is an indication of quality and freshness. Hence color is an important parameter for quality; and indication of oxidation and contamination. Color is associated with hunger and provokes it. Appealing mind triggering color of a food can convince customer to buy it. If color of the food is not right, consumer will not be willing to purchase thinking it is stale. And most importantly, study reveals that the color can influence the perceived flavor. [3],[4]

Maintaining the authenticity of true color representation is the first preference for any manufacturer. Sensegood spectrophotometer is an analytical color measurement instrument that is widely accepted in the industry and research fraternity. From raw material to final product, it comprehensively evaluates the color attributes of various samples, including solids, liquids, powders and pastes. Sample can be non homogeneous with different shape and size. Sensegood spectrophotometer has rotating sample platform with large viewing area (sensor’s field of view). It takes multiple measurements over number of rotations and generates average result representing the sample’s color. As a result, consistency can be maintained and quality standards can be met with less waste, time, and effort.

Increase market acceptance, build and maintain the brand reputation by establishing color tolerances using Sensegood spectrophotometer to ensure the color consistency in your product over different production batches.

Related read: Baked Products

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References :

1. Snack Food Market - Growth, Trends and Forecasts (2020 - 2025), Mordor Intelligence report. https://www.mordorintelligence.com/industry-reports/snack-food-market
2. Research from several organizations including Technomic, FONA International, Sterling-Rice Group and Mintel, points to a similar conclusion.
3. Spence, C. On the psychological impact of food colour. Flavour 4, 21 (2015). https://doi.org/10.1186/s13411-015-0031-3
4. Van Doorn, G.H., Wuillemin, D. & Spence, C. Does the colour of the mug influence the taste of the coffee?. Flavour 3, 10 (2014). https://doi.org/10.1186/2044-7248-3-10

This article is about the use of spectrophotometer or full spectrum colorimeter for color measurement in snacks such as crackers, wafers, chips, fries, crisp bread, cookies, cereal flakes, oats, muesli, granola bars, crisps, roasted nuts, chocos, and fryums-papad pipes.