Maintaining the authenticity of true color representation is the first preference for any manufacturer. If food color is not right, it will not even get to be tasted. Color is an indication of quality and freshness in foods and it can influence the perceived flavor. Sensegood spectrophotometer is an analytical color measurement instrument that is widely accepted in food processing industry for its reliability. From raw material to final product, it comprehensively evaluates the color attributes of various samples, including solids, liquids, powders and pastes. It can perform contact or non-contact measurements which also adapts to work as benchtop or handheld or online measuring instrument.